Publishers and developers can now access previously untapped segments of the videogame industry as it shifts from a retail market to an increasingly expanding online market. Online gaming is experiencing rapid growth. Players are no longer restricted by games requiring specific consoles or connectivity levels. Mobile games have increased the potential player base and geographic reach of a game, increasing their appeal. The video game industry is not prolonged seen as something younger children and adolescents enjoy. Still, it had become a significant part of the economy and lived in almost every area. It spans all socioeconomic groups.ESA research shows that the average age of gamers is 30. The gender split is nearly equal, with 55% male and 45% female. The videogame industry is increasing, from the female boomer who plays bejeweled after dinner to the 30-something game designer who provides support for a family in the suburbs.
Online video games can be purchased in a retail environment for a fixed price. However, they are not available on consoles at home. Pay to play allows users to opt for a monthly subscription via credit card to keep their account in the game. World of Warcraft (WOW), which has 7+ million monthly subscribers, is the most well-known pay-to-play game. Pay-to-play contests make revenue through their subscribers, so it is essential to have a strong following early in their development.
The reputation of free-to-play games is somewhat less clear, and they have more difficulty generating revenue. Although it has been predicted that free-to-play games will overtake paid-to-play models within the next few years, it is still to be seen if diehard fans of certain pay-to-play games will be willing to make that leap. The best free-to-play games are exactly that, free to play. However, they generate revenue through ads and making items available for sale throughout the game’s duration (generally, they will offer to remove the ads after a player spends a certain amount, such as $3). These are usually small items that can enhance a character’s gameplay. For example, a stronger sword for a warrior or a new shade of color for a drawing game. Only for a nominal fee these and other items can be purchased. It is usually less than one dollar and almost certainly less than five. Because of their low value, these transactions are called microtransactions (or micropayments). It is an actual money trade for games, goods, or services.
Pay-to-play players have criticized free-to-play games for their perceived lack of quality and the fact that they offer a short-term experience. Pay-to-play contests provide a more rewarding social experience because players can find and create groups to help their characters advance in the game. The freedom to prefer when and where they want to go and not being tied to the game financially by worrying about losing their monthly investment is what free-to-play advocates love. Time is another factor. Many players agree that the time commitment required for a pay-to-play model to succeed is too high for those who need to live a balanced life.
Subscription payments for pay-to-play games are pretty straightforward as they usually only require access to your credit card. Micropayments, however, are more complex because they are often too low in value to be included within a card scheme. Due to the high per-charge fees, it is often not a good business decision to charge a credit card fee for each micropayment. There are other options, such as setting a player an amount that they can use in the game. Another option is to obtain the cardholder’s information and bill them once the amount has reached a certain threshold. An e-wallet allows gamers to play online and offline in markets where cash is scarce.
Virtual currencies and some games can create a virtual economy. Although Bitcoin, the cryptocurrency based on Bitcoin, has been accepted into the market, it remains to see if this can be used to solve the logistical problem of micropayments in free-to-play games.
It is essential to accommodate different payment requirements once a company moves to online gaming. International eCommerce experts will confirm that once you are familiar with local payment preferences, your chances of capturing the largest market share will be high. Super Data was researched to determine the most popular payment methods in different markets. The research shows that gamers in the US and UK prefer credit cards and those in India, Japan, France, Mexico, India, France, and Japan. In Germany, credit card ranks fifth, after direct debit, prepaid card, and e-wallet. Bank transfer is the first method of payment in Brazil. The following statement is made: “Based on the variety of payment methods used and the differences in the volume between countries, it seems that a multifaceted monetization strategy will best serve publishers who have a global strategy.” (The Gamer Is Always Right – Super Data Research March 2012).
To capture the most significant market share, international capabilities and the ability to offer multiple payment options are the two most important criteria when selecting a payment processor to process online gaming payments. As preferences differ across countries, ask potential processors whether they can handle micropayments and their access to country-specific knowledge about online gamers’ payment preferences.
Mobile gaming is one of the most recent innovations in entertainment. Users can play their favorite games on the device at any time. The most convenient instrument to connect long-distance friends within minutes offers various entertainment features such as games, wallpapers, and ringtones. Music plays an essential component in our lives. Games can also be used to teach basic gaming skills and sharpen gamers’ minds. Mobile phones are evolving more and more popular because of their fun features. Mobile phones are incredibly versatile and can be used anywhere. You can find various mobile games on the Internet depending on your interests. The taste of the participant comes into play when choosing from a large number of games. There were only a few games on the handsets in the past, such as pool, snakes, etc. But nowadays, there are many games.
Mobile games such as pool, Mario, swimming, Mario, fighting and action, puzzles, adventure, and wrestling are all available online. All kinds of games can be downloaded from the Internet, and they are free. While not all websites offer free services, there are still some sites that provide easy access to games for download. This is a marketing strategy to promote a website’s products and services. Mobile gaming allows one to experience the thrill of adventure on their mobile devices. Gaming is a significant way to entertain yourself and can also help you improve your brainpower. The consumer can download mobile games over the Internet using a data cable or card reader, or they can use their GPRS-enabled mobile device to download the games directly.
Companies are creating more sophisticated mobile games, which run on special software like Play online Flash games. This is a popular choice that appeals to all ages. Multi-player gaming via Bluetooth is also possible for mobile users. Keep downloading mobile games for free to escape boredom.